No matter how good you are at what you do…
No matter how many people love your business…
No matter how hard you try to deliver excellence day in and day out…
It’s just a matter of time before you get a stinging Yelp review.
And the criticism may be fair and balanced and something you can learn from.
But oftentimes the reviewer Buy Yelp reviews an axe to grind, and instead of telling you about what they were displeased with (so you can fix it) they prefer to hide behind their computer and vomit anything and everything on their mind.
I find these people to be LOSERS with a capital “L”.
Because as adults we should give the other person a chance make “right” whatever we feel is wrong before exposing our dirty laundry for the whole world to see.
That’s how a fair democracy should work.
But nonetheless many people love to vomit on Yelp.
So what can you do if your business gets a bad Yelp review?
Let me tell you how I handled this in my business:
As part of running a business, it’s your job to continually get feedback from your customers, clients or patients. That can be from a brief phone interview. It can be a form they fill out after making a purchase.
It can be you asking your happy customers to review you on Yelp.
This is perfectly legal.
It makes for good business.
And if you do this regularly (and if you are truly delivering a great product or service) then it’s just a matter of time before your Yelp site has 90% positive reviews to counterbalance the occasional negative Nelly who has nothing better to do then use their keyboard to vomit their thoughts about your business.
Is this a perfect solution?
No, it’s not.
But think about it for a second.
How do you value internet reviews you see about a business?
Don’t you look at the overall big picture?
Don’t you evaluate how many great reviews compared with the bad reviews so you can make a buying decision based on the big picture?
That’s how I do it.
And it’s how most people make a buying decision based on reviews too.
So if you have 18 good and great Yelp reviews and just a handful of bad reviews, then most people will still consider your business as one they want to spend their money at.
Remember, most people are fair in their initial evaluation of things.
They’ll give you the benefit of the doubt so you can prove yourself to them.
And this goes back to the fact that you must deliver an excellent product or service so your customer, client or patient has a great experience.
That way you’ll never have to worry about another bad Yelp review again.
Wesley Murph is the author of “The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!” which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. And even though Wesley rarely accepts new clients, you can get more tips like the one you just read by going to…